If you’re a stock video company, what’s the best way to get your footage in front of future customers? Create a viral video that will be passed around by marketers and advertisers that license stock videos for their advertising.
Dissolve has done just that with their Generic Brand Video which brilliantly skewers the current state of brand placement videos today. Taking it’s inspiration from a McSweeney’s post, Dissolve had a voice-over actor with a Marlboro-man drawl narrate over a series of beautifully non-descript clips, poking fun at every tech, pharma, energy, financial, or auto commercial you’ve seen in the past three years.
Fast Company pulls in a few in for comparison.