Kanye being Kanye

Kanye West is a master at manipulating mass media to his advantage. Say what you will about his stunts such as renting out Madison Square Garden, his legendary twitter rants, or his jab at Taylor Swift at the VMAs, Kanye knows how to get attention. He was in top form today, using the daytime television show, Ellen, to launch into an epic rant about media, popular culture, and what it takes to change the status quo.