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Apple Publishes Mobility Data

Apple published an interesting visualization of data they have on the number of times Apple Maps users looked up directions and how the frequency has changed during the pandemic.

The Mobility Trends Report is not only a great way to show the value of Apple’s aggregate data but also an opportunity for the company to explain it’s privacy policies.

Privacy is a fundamental human right. At Apple, it’s also one of our core values, so Maps doesn’t associate your data with your Apple ID, and Apple doesn’t keep a history of where you’ve been.

This data is generated by counting the number of requests made to Apple Maps for directions in select countries/regions, sub-regions, and cities. Data that is sent from users’ devices to the Maps service is associated with random, rotating identifiers so Apple doesn’t have a profile of your movements and searches. The availability of data in a particular country/region, sub-region, or city is based on a number of factors, including minimum thresholds for direction requests per day.

Apple – Our Commitment to Privacy

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