GM Blogs

I’m here at the New Communications Forum conference up in Napa, now in the second session on "Corporate Blogging" and so far Bob Lutz’s General Motors Blog, Fast Lane has been mentioned at least five times as a blog that’s been done right and an example to study and follow.

    – it has an authoritative yet human voice. Bob Lutz is the Vice Chairman of General Motors speaking directly to his customers.
    – comments and trackbacks are enabled.
    – it has an RSS feed
    – it runs on Movable Type

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