ThinkEquity, Equity Research Demystified

ThinkEquity Partners, a San Francisco based boutique investment firm, launched a blog for its equity research analysts. From their press release:

"ThinkBlog is leading the revolution in our industry," said Mr. Moe.
"With the NYSE making a play to extend trading hours to foster European
investments, real-time insightful intelligence on the ever-changing
landscape of the marketplace will be paramount. We are the first
Investment Bank to launch its own blog creating real-time, dynamic
exchange with bloggers from the worlds of business, technology and
investing. No other bank allows the level of openness and collaboration
between its readers, proving once again that ThinkEquity Partners LLC
is a leader in new media that is emerging due to its anywhere, anytime
access."

By being the first of their peers they gained a bit of press buzz which hopefully gave them some new clients but, more importantly, by jumping feet first into the conversation, they will now reap the benefits of deeper insight into what’s going on in the market and find their voice and build cred. I see big opportunities for the equity analysts to use blogs to build a brand around their research and hope to see more Analyst Blogs soon.

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