James Fallows on Yahoo & Social Media

I was pleased to see this weekend’s piece in the New York Times by James Fallows attempting to get a vision of what is driving Yahoo innovation and scored the following quote from Jeff Weiner, Yahoo’s SVP of Search & Marketing,

“You can look at the evolution of search as a play in three acts,” said Jeff Weiner, the senior vice president for search and marketing. “The first is the ‘public’ Web, where if different people type the same query they’ll all get the same results.” The second, he said, was purely personal search – finding a file or photo, usually on your own machine.

“The third is the one that we are very interested in,” Mr. Weiner said. This is “social” or “community” searching, in which each attempt to find the right restaurant listing, medical advice site, vacation tip or other bit of information takes advantage of other people’s successes and failures in locating the same information.

If you haven’t had a chance to play around with Yahoo’s MyWeb 2.0 beta, check it out and create your own slice of the web with you and your community.

Leave a comment