everwas

Tag: corporate blogs

  • General Motors gets mileage from blogs, now Podcasting

    General Motors created a lot of excitement and gained serious cred in the blogging world when they launched their Fast Lane blog several months ago. Neville Hobson and Shel Holtz hosted Michael Wiley, the sponsor of the the program in one of their podcasts.  Neville is a huge fan of Podcasts and I guess it…

  • Corporate RSS Made Simple

    I share a lot of the burden of explaining what blogs & RSS feeds are all about with my brethren who develop RSS readers. Sandy Hamilton of NewsGator posts a nice run down on corporate RSS feeds, why they’re not as complicated as they sound, and points to examples of companies that use them. I…

  • Ketchum on Blogs

    Nicholas Scibetta and Adam Brown at Ketchum discuss how the art of Public Relations can benefit from blogs in this interview style post on the Ketchum website. Their observations show that they understand the power of blogs to initiate a dialog and their insight into the future points to a rich set of opportunities for…

  • ThinkEquity, Equity Research Demystified

    ThinkEquity Partners, a San Francisco based boutique investment firm, launched a blog for its equity research analysts. From their press release: "ThinkBlog is leading the revolution in our industry," said Mr. Moe. "With the NYSE making a play to extend trading hours to foster European investments, real-time insightful intelligence on the ever-changing landscape of the…

  • TheNewPR/Wiki

    A great resource for information about corporate blogging and how it relates to traditional marketing. TheNewPR/Wiki is a goldmine of user-submitted links and further resources. Some pages I like are: CEO Blogs list Corporate Blogs listProduct Blogs listBusiness Blogging Resources If I ever end up on a desert island (so long as it has WiFi)…

  • Ask Jeeves launches blog on TypePad

    Ask Jeeves moved to a shiny new office tower in Oakland and launched a shiny new blog to boot! UPDATE: and buys online RSS reader, Bloglines.

  • Rubel on Business Blogs

    Steve Rubel writes about The Rise of Business Blogs and covers the growth within Microsoft in some detail. Unfortunately, there are no hard facts on the ROI which is something the industry lacks in order to move most corporate blogging projects forward. One call for data was put out and I’m sure we’ll see more…

  • Jupiter Blogs & ROI

    Closest thing I’ve see so far to a statement on the ROI of a corporate blog can be found on Alan Meckler’s JupiterResearch blog.

  • Scoble’s Business Blog Book

    Microsoft Blogger, Robert Scoble, and seasoned PR pro, Shel Israel, are working on a new book about business blogging, The Red Couch. From their proposal to the publisher: The Red Couch explains the why and how of blogging to business people. Using recent case studies throughout its 250-300 pages, it will demystify this disruptive technology…