I share a lot of the burden of explaining what blogs & RSS feeds are all about with my brethren who develop RSS readers. Sandy Hamilton of NewsGator posts a nice run down on corporate RSS feeds, why they’re not as complicated as they sound, and points to examples of companies that use them.

I think it’s the acronym that’s really tripping people up. As my colleague Anil says, "If someone told me 15 years ago that I really need to buy a VHS recorder instead of a device that allows me to tape TV shows, I would have balked as well."