General Motors created a lot of excitement and gained serious cred in the blogging world when they launched their Fast Lane blog several months ago. Neville Hobson and Shel Holtz hosted Michael Wiley, the sponsor of the the program in one of their podcasts. Neville is a huge fan of Podcasts and I guess it rubbed off because now GM is podcasting and, according to Christopher Carfi who took time out to listen, has kept the “behind the scenes” feel right through to the podcasts which is great and should continue to draw car enthusiasts to their site.
Looks like the team at GM has done it again and broken another precedent in the world of corporate blogging. All good stuff for the world of blogging and good for GM too!