Insider Pages – open source advertising


Bill Gross’ Idealab launches Insider Pages which takes a shot at local listings, combines it with a recommendation engine and adds a touch of social networking. Damn, that was my idea. Where did I put that napkin anyway?

If I were the Yellow Pages I would be worried. Very worried. They even use the Yellow Pages name (it’s not copyrighted is it?) in their tag line “Yellow Pages written by friends”


  1. Good point Eric. I suppose you could think of the traditional Yellow Pages as a top down, pay-to-play, print version of a social network. Portable too if you tear out the page on your way out the door 😉

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