Cellphone Banner Ads – interesting data

The average price for a four- to eight-week-long banner ad campaign on a content provider’s wireless Web site is now $75,000 to $150,000, up from $25,000 to $50,000 last year. About 3% to 5% of phone users click on banner ads on their screens — higher than the 1% click rate of computer users, says Jeff Janer, chief operating officer of Third Screen Media.

– from today’s WSJ story, Coming Soon to Cellphone Screens — More Ads Than Ever

3 responses to “Cellphone Banner Ads – interesting data”

  1. I’d be very interested to know the conversion rate from click-through to, say, actual sale (or completed application if it’s for a loans site or whatever). It’s pretty easy to accidentally click on things when you’re dealing with a tiny screen and a stylus.

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