I was just cleaning up some old blog posts and noticed that the link to a Honda viral video made over seven years ago is not only still live, but still generating comments. The video is hosted at albinoblacksheep.com, not affiliated with Honda in any way. Is it a wasted opportunity not to have this video archived over on honda.com?
While working at Yahoo, I recall many sites that built up huge, actively engaged communities around specific advertising campaigns only to be shut down and 404’d when the campaign is over. Sometimes they are redirected (i.e. yahoo.com/starwars redirects to starwars.com) but often times the community is forced to disband and all momentum is lost.
Which brand-supported communities do you think should have been maintained?