Here’s the plan: Publishers, take every banner ad off of your site. Not just the ones you stuffed at the bottom on the page that nobody sees anyway. Remove each and every single one. Replace those small, ugly boxes with a full-screen, 30-second video interstitial to be displayed on every third page viewed per customer session. Sell the value of that video ad to marketers based on the quality of your content and the strength of your audience. Now, repeat after me: The ads do not need to have a click through to the advertiser’s website. The ad can be skipped by your reader/viewer after 10 seconds of play time.
Is it really that simple? Doesn’t this just make every website into a triple digit, late-night cable TV channel?