Ever since it began selling ads 10 years ago, Facebook has been combating doubts about its value to marketers. Search engines like Google offer advertisers a direct link to people seeking out particular products, while television remains the dominant way to reach a mass audience. Now, Facebook claims, it can provide the best of both.
Facebook stock sailed past analyst expectations last month and its stock hit an all time high. It looks like brand advertisers are coming on board now that Facebook has the audience to fulfill the promise of hitting targeted demographics, at scale.
This should be cause for concern at Yahoo (not mentioned in the NYT article) who was the traditional online goto for brand advertisers. The market has since spoken.