Two of the three commercials run by Samsung during this year’s Academy Awards were basically showing us why their phones will not explode, the final spot of the evening featured mega-YouTube star Casey Neistat and dared anyone with imagination to become the next star.
It’s an inspirational advertisement that only peripherally features Samsung but is notable because this YouTube star made the jump to broadcast television in a big way when CNN acquired his production company.
The Hollywood Reporter has an interview with Casey in which he talks a bit about how he wants to change the way news is delivered. Keep a close eye on him as he is looking to shake up the way people get their news in much the same way bloggers did to mainstream media 10 years ago.
What’s interesting is how he answer’s the question below. Clearly he wants to pop the filter bubble, protected by the “thick, strong, solid-steel bullshit shield that this generation cautiously holds up in between them and everything being thrown at them.” – Rather than shy away from bias, he embraces and leans into it to seek balance.
I watch television, although not that much. I have my favorite news outlets, but what I try to do in consuming online is to find the same story in two different places. I’ve been trying to find a biased perspective on either side. It’s the same with podcasts. I’m a huge fan of political podcasts, but I listen to as many conservative commentators as I do liberal ones. When I consume media, I want to know what’s going on but I also really want to understand how and why it’s being shared the way it is, especially in the shadow of what we’re trying to build.
UPDATE: And here’s his latest call to arms to all the creators out there.