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TWTW

The week that was

Snippets from our new pandemic reality.

The 2020 Tokyo Olympics were officially postponed to 2021 – which presents a problem for those in charge of branding.

Air traffic coming in and out of Chicago Midway was shut down when three staff members tested positive for Covid-19. During the shutdown, “student pilots took advantage of the situation and began taking off and landing at MDW for fun.”

As the situation in Florida started to get worse, a correspondent for the Canadian magazine MacLeans picked up and left for home and wrote about it in Escape from Florida: My 2,400-km drive back to the sanity of Canada.

Things are so bad that even Waffle Houses, that stalwart institution of the South, is closing down under a Waffle House Index Red conditions.

With air travel dried up, the major airlines had to look for places to park their grounded planes. Delta took over several runways at Atlanta airport to park some of the 600 planes they put out of service.

Stuck indoors under a citywide shelter in place order, residents of San Francisco are delivering rolls of toilet paper by drone.

Faced with a world without live sports, casinos are scrambling for new things to bet on. In the “this will not end well” department, a Las Vegas casino is filing paperwork to take bets on the outcome of the presidential election.

Other businesses had to retool themselves including the movie theatre that is now in the popcorn business, the hockey equipment company that is making face shields for hospitals, and the sail maker that has redeployed their industrial sewing machines to make medical masks.

With the streets of San Francisco empty, this drone pilot saw an opportunity.

As more people are working from home, dress code only applies from the waist up for the videoconference. Walmart shared that shirt sales are up but pants and skirt sales are down.

By the end of the week, after many were finishing a second week of sheltering in place, with the pandemic overwhelming NYC hospitals and looming over New Orleans, Today show host Hoda Kotb (a Nola native) broke down after interviewing New Orleans Saints QB Drew Brees who just donated $5 million to help feed Louisiana during the crisis.

Hoda, in this moment, became all of us

In that brief moment, Hoda let out the gasp of raw emotion we’ve all been holding back. The sheer magnitude of the growing disaster we know we will face in the coming weeks must be met with acts of courage and generosity that we hope will be just as infectious as the virus we are fighting.

We can only beat this by working together like never before. More than any war, this is a global fight against a common enemy. More so than global warming which is abstract and distant the coronavirus is not only global but immediate. If there is any silver lining on the horizon, it’s that this threat to our way of life is bringing us together, around the world, to work as one, like never ever before.

Stay safe everyone.

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