Tag: advertising
-
Longevity
I was just cleaning up some old blog posts and noticed that the link to a Honda viral video made over seven years ago is not only still live, but still generating comments. The video is hosted at albinoblacksheep.com, not affiliated with Honda in any way. Is it a wasted opportunity not to have this…
-
Moo Vision
ReadWriteWeb posts about Ben & Jerry’s, the ice cream company, releasing an Augmented Reality feature as part of their Scoop of Happiness iPhone app to increase consumer engagement (or should we say enthrallment?). What’s unique about this particular AR implementation is that it doesn’t require custom QR codes or other customization to be printed on the packaging…
-
Viral Video – Two Approaches
My aunt Karen is in the advertising industry and she forwards me snippets where our two industries cross paths. It’s always interesting to see something you know really well from another perspective. In this case, she sent over an article from Advertising Age, Why Microsoft Killed Kin After Just Six Weeks While the article’s conclusion…
-
Sponsored Conversations
What do you get when you combine speech recognition, contextual advertising, text-to-speech software, and a disruptive business model? A phone that’s free as long as you are willing to listen to advertising. Don’t laugh, the idea has been kicked around before. But why stop there? You could link the price of the monthly contract to selected…
-
My Favorite Super Bowl Ad
It’s a different experience when you’re a world away. I watched the commercials on the special YouTube channel but the spot for the Late Show featuring Jay Leno, Oprah Winfrey, and Dave Letterman was my favorite. Backstory on how it all came together was written up in the New York Times. – via Laughing Squid
-
Physical and Virtual Spaces
I just returned from a year-end holiday in Tokyo. As always, the city never ceases to amaze me. The people in the photo above are all standing outside Yodobashi Camera, an electronics store in Akihabara. The store offers free wifi for anyone with a Nintendo DS and on that network they can get access to…
-
Location, Location, Location
Great article in Ad Age about the significance of location-aware phones made the rounds yesterday. It’s not about the ‘text a Starbucks coupon when you walk by” type use case, it’s about engagement and brand utility. “Everybody’s got a website, but nobody has a mobile experience right now,” he said. “Next year, probably the end…
-
Rental Cars as Advertising
When we moved to Finland, we decided to leave our two car, suburban lifestyle behind and live life in the center of Helsinki. We walk everywhere and take trolleys, buses, and trains when it’s too far to walk. It’s really not a big deal. Helsinki has an excellent public transportation system and the infrastructure is…
-
Traffic Sources and Attention
There’s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and shared a colleague’s theory about what this…