Bite PR Blogging Seminar – Doc Searls

I’m attending the Bite blogging seminar at the W in San Francisco. Swish venue with not only lemons and lime in the drinking water but strawberries.

Great line up of speakers, about 50 – 60 people seated. They’ve got wireless so I’ll pass on some of the highlights.

Doc Searls – talks about his writing of Cluetrain Manefesto

On Blogging – email that I would write with “cc:world”

On time it takes to blog – if you look at your email, the volume you put out in email probably exceeds what’s up on my blog.

On marketing – it’s about conversations and not messages. Branding was a concept that P&G brought from the cattle industry. Branding is about putting out 8 boxes of soap and “singing about the difference.”

On writing as content – John Perry Barlow once said that he never heard about content until the container business felt threatened. Once you start talking about “content” you’re already off base.

On the Net – it’s a place, not a medium. The nodes of the net are not separated by time or space, a blog post is immediate. Once you You don’t send a message using “content.” You’re having a conversation in a place. You are “on the net,” you use real estate metaphors to describe the net.

Update: I left off the best line of the conference. As a parting thought, Doc described (and I’m paraphrasing” his life before blogging as one of, “pushing many big rocks a short way uphill” and his life now as a blogger as, “rolling many snowballs down a hill with the compelling ideas gaining mass as they roll downhill.”

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