August 21, 2006
As a blogger and old school web publisher (Tokyo Q, one of my first efforts, is now enjoying its 10th year of service), I love to talk about tools that help publishers take advantage of the internet as a delivery channel. Coming up on my first anniversary at the big Y, I am now putting [...]
Tagged as:
Milestone,
Yahoo
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August 16, 2006
The average price for a four- to eight-week-long banner ad campaign on a content provider’s wireless Web site is now $75,000 to $150,000, up from $25,000 to $50,000 last year. About 3% to 5% of phone users click on banner ads on their screens — higher than the 1% click rate of computer users, says [...]
Tagged as:
advertising,
mobile
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