The LA Times reports that Tivo will now insert advertiser logos onto the screen when you fast forward through commercials. PVRBlog says:
Now, I haven’t seen any actual demos of it in action, and this comment from earlier today claims to be from a TiVo employee and says it’ll be tasteful and unobtrusive, but I have a feeling this is a bad precedent and it’ll get uglier as companies pay more for the primo space.
Debate rages as to whether these new ads will remain tasteful and unobtrusive as the other things Tivo has done or if this is the first step towards selling out screen real estate until we get the mish-mash of banners that is the Comcast’s Digital Cable interface of today. Then again, it looks like Comcast and Microsoft are up to something that will change their whole TV viewing experience as well and it looks to be for the better.
Tivo or Comcast – which would you choose?
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