Blogs on the cover of BusinessWeek

It’s going to be another busy week – BusinessWeek has a lengthy cover story on why companies need to pay attention to blogs.

Go ahead and
bellyache about blogs. But you cannot afford to close your eyes to
them, because they’re simply the most explosive outbreak in the
information world since the Internet itself. And they’re going to shake
up just about every business — including yours. It doesn’t matter
whether you’re shipping paper clips, pork bellies, or videos of Britney
in a bikini, blogs are a phenomenon that you cannot ignore, postpone,
or delegate. Given the changes barreling down upon us, blogs are not a
business elective. They’re a prerequisite.

At the same time BusinessWeek Online launched five new blogs (powered by Movable Type) at





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