Month: April 2005

  • We got Hats! We got T-Shirts!

    A shameless plug for the Six Apart Store. Be the first on your block (maybe the only one ever on your block) to wear a T-shirt that says “My other shirt is rebuilding” Shweet!

  • Thomas Nelson Corporate Blogging Policy

    One of the best corporate blogging policy guidelines I’ve seen. Written in plain English with just the right tone; not too corporate, not too casual – it’s just the right. I guess that’s to be expected coming from a publishing company. Their goals are simple: To raise the visibility of our company, To make a […]

  • Boeing Blog takes off with Movable Type

    After a false start with “another blogging software package,” we’re pleased to see that Boeing has come around and launched their blog on Movable Type. After criticisms for not having an RSS feed, permalinks, archives, nor search they’ve come around and included all of these features in Randy’s Journal 2.0. They were also hammered for […]

  • Real Estate as an API

    This is a great case when two APIs get hooked up to make something greater than what each service could offer on its own. Paul Rademach, a tech lead for animation tools at Dreamworks, has connected Google Maps to Craigslist to present a visual UI for real estate listings. You can set your location and […]

  • Bite PR on Doc’s “snowballs”

    Bite’s Trevor Jonas posts about the marketer’s perspective of Doc Searl’s snowball metaphor – "frightening." I think it’s all about giving into the loss of control. It’s no longer about having a message to control and more about participating in a conversation as a participant and not a leader. This gets to what is still […]

  • Bite PR Blogging Seminar – Mark Jen

    Mark Jen was fired from Google. He broke a few cardinal rules such as not being sensitive to Google’s culture which didn’t support blurting things out. He also broke a cardinal rule of blogging by deleting posts. This is a huge red flag that will only draw attention to the post which can be retrieved […]

  • Bite PR Blogging Seminar – Tom Foremski

    Tom previously was the Silicon Valley correspondent for the Financial Times and later founded the Silicon Valley Watcher. Tom joined to FT to take advantage of the brand and the infrastructure to get his word out. When blogging came along, this new publishing and distribution system came to the masses. Are bloggers journalists? Not a […]

  • Bite PR Blogging Seminar – How to Pitch Bloggers

    Presented by Jill Ratkevic of Bite. Tivo – select play, select 30, select. Not something that Tivo could officially endorse or promote but blogging has gotten the word out there for them. On blogging and journalism – blogging is open source journalism. Whatever you write will be corrected by your readers. If you readers have […]

  • Bite PR Blogging Seminar – Q&A

    Rod Boothby (E&Y) asks – what about the blogging in companies? Are conversations of benefit to companies? Absolutely. Companies have souls, they have a “nature.” The value system comes from its founders. Some companies are born to blog. There’s an inverse relationship between branding and blogging. Companies that have a strong brand have difficulty with […]

  • Bite PR Blogging Seminar – Doc Searls

    I’m attending the Bite blogging seminar at the W in San Francisco. Swish venue with not only lemons and lime in the drinking water but strawberries. Great line up of speakers, about 50 – 60 people seated. They’ve got wireless so I’ll pass on some of the highlights. Doc Searls – talks about his writing […]