Year: 2006

  • Cellphone Banner Ads – interesting data

    The average price for a four- to eight-week-long banner ad campaign on a content provider’s wireless Web site is now $75,000 to $150,000, up from $25,000 to $50,000 last year. About 3% to 5% of phone users click on banner ads on their screens — higher than the 1% click rate of computer users, says […]

  • I don’t know why but I just can’t stop

    Shhhhh! It’s a sekret! Go to www.yahoo.com (oooh & ahhh over the new design if you haven’t seen it), mouse over the "!" on the logo and click. Hours of fun. Really.   

  • Dressing up your avatar for the show

    It’s Friday so why not dress up your avatar for the weekend? Yahoo & Wal-Mart are sponsoring a fashion contest. Submit your avatar and the community votes on their favorite. Over 17,000 people have submitted their avatars so far so they’re plenty of inspiration for the fashion-challenged (like yours truely). The Yahoo! Avatar Fashion Show

  • What I learned about Direct Marketing

    I had two hours to spare yesterday to make it over to SES just down the road from my office. I was not able to attend any of the sessions so I did a quick loop ’round the trade show floor, met a few folks (including the guy on the left who was looking for […]

  • Survey : Employer Trust & Hardware

    Monica Whitty, a professor at Queen’s University in Belfast, is conducting research on the amount of control employees have over their work computers and if it varies by country. She’s trying to get 1,000 responses in time for a paper she wants to publish by the end of the year. It takes about 5 minutes, […]

  • Legalese down your throat

    As someone who played around with Google Video shortly after launch I got an email last night letting me know that Google will start running advertisements on selected content. At the end of the email it asks you to login to agree to a new Terms of Service. Is it just me or does this […]

  • What’s in a name? Introducing Yodel Anecdotal

    an·ec·dot·al (adj) : of, relating to, or being the depiction of a scene suggesting a story Last night Yahoo! took the wraps off of a new corporate blog. Taking the place of Search blog which stood in for a long time as Yahoo’s central voice in the middle of a galaxy of Yahoo-specific product blogs […]

  • GM Chairman & CEO starts blogging on Fastlane

    Something not often mentioned when companies decide if it’s worth the effort to start up a corporate blog is the advantages of having a well-established audience when you need one. The argument I normally trot out in these cases is that of Kryptonite. Imagine if those guys had a blog up and running when the […]

  • answers.yahoo.com is a first person shoot ’em up

    Danny Sullivan takes a look at the growth of answers.yahoo.com and compares it to other successful social media properties.   If it were a computer game, Wikipedia would be a strategy game in which you take a long view to win a campaign or goal. Yahoo Answers is a first-person shoot-’em-up. Questions appear, and as […]

  • Yet another way to monetize your audience

    The NY Times writes about how TiVo is getting into the audience research business. It’s inevitable really and the fact that they have a VP of Audience Research doesn’t suprise me. The usage behavior that they can dig through can reveal all sorts of trends that would be of interest to any market researcher. For […]